Master Artist Ric Wallace at the White Rock Library Jan 27 & 28

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Anyone wanting to talk in person – Ric Wallace (AKA – Mr White Rock) will be set up inside the White Rock Library at 15342 Buena Vista Avenue, White Rock BC V4B 1Y6
Friday, January 27 & Saturday, January 28, 2017 – 11 am to 4 pm. Ric has designed and produced 200+ postcards, greeting cards, magnets, coins, pins, annual reports, newsletters, canvas – metal – acrylic prints, websites, blogs, eCommerce sites worldwide and much more. The largest photo of his was a 10 foot by 20 foot banner wrapped around a barn silo.  His products have been shipped to over 90 countries. 

Ric will be releasing his new RICco.ca line of greeting cards at the White Rock Library – Over 150 greeting cards.

 

Virtual Edge Communications — Get the Virtual Edge advantage for your Business

cool-photographerAcrylic & Canvas Prints as well as all 101 White Rock Beach postcards and greeting cards will be on display and for sale. Ric Wallace holds the record for postcards of White Rock Beach and has claimed the title of the Postcard KING of White Rock / South Surrey. Follow us on TWITTER @BCwhiterock

Follow us on TWITTER @BCwhiterock


Seeing photos on an Acrylic Print is an eye-popping experience. The combination of super-vivid printing, professional-quality materials, and the depth and details of these photos creates a truly magical effect. Photos of White Rock Beach on Acrylic will amaze you.

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Purchase one of these Acrylic Prints and receive 6 FREE Greeting Cards or postcards

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Purchase directly from Ric Wallace (604-259-0105)
VISA, MasterCard (using WiFi & square device) or Cash
Virtual Edge Communications & the White Rock Beach Gallery invites you to try Square  width= Easy-to-use tools for every little thing. From mobile point-of-sale tools and online invoicing to next-day deposits and inventory management, Square has everything you need to run your business anywhere. Virtual Edge Communications uses this COOL device to process charge card & debit payments as well as document cash sales. We can use this on our iPad, Mini iPad or iPod (we do not have an iPhone). If you sell products or services, you can boost your sales by offering to accept charge cards. We use the Square device to accept sales at The White Rock Beach Gallery - Waterfront Promenade Gallery. Want to see how simple this Square is to use? Come to White Rock Beach and if we are set up, buy some postcards, greeting cards, magnets or canvas prints and we will show you how simple it is to use and email you a receipt, saving the trees for the squirrels or postcards. LOL  whiterockbeach-gallery-02
These are some of the current White Rock Beach & area postcard retailers:
    1. Save On Foods (Semiahmoo Shopping Centre) 1641-152nd Street, Surrey, BC V4A 4N3
    2. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
    3. WhiteRockBeach.ca- Buy Online - We ship worldwide
    4. The White Rock Beach Gallery - Waterfront Promenade Gallery – (weather permitting)
    5. Mr White Rock - Ric Wallace 604-259-0105 - VISA, MasterCard, Debit & CASH
    6. Sunnyside Evergreen Pharmacy - 2397 King George Blvd. Surrey BC V4A 5A4
    7. Whitby's Books and Gifts - 14877 Marine Drive, White Rock BC V4B 1C2
    8. Pier Souvenirs  - 14969 Marine Drive, White Rock BC V4B 1C3
    9. Heavens Angels Gifts & Gelato 15557 Marine Drive Dr White Rock, V4B 1C9
 

NOTE: Some retailers will have limited postcard selections due to space. PLEASE NOTE: The White Rock Museum does NOT sell our products (turned down 3 times) as they have no interest in our products. Please support the above local businesses that support out efforts.

This is the ONLY location you can see most of the 118+ White Rock / South Surrey postcards & greeting cards on display at the same time (even the winter and Christmas postcards - weather and time permitting).

ARTographer Ric Wallace says “Thinking SMALL means Thinking BIG” with his MINI Canvas Prints

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ARTographer Ric Wallace, also known as the Postcard King Of South Surrey and BC, is excited to be the FIRST White Rock Beach ARTIST to OFFER 8″ x 8″ mini canvas prints (he still offers his 16″ x 20″, 24″ x 48″ and 30″ x 60″ canvas prints, also 20″x 28″ acrylic prints ). These mini canvas prints are ONLY offered for sale at the waterfront Artist walk location (weather permitting) or directly from Ric Wallace – see card below.

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The cost of these MINI Canvas Prints is $80 all taxes included.
Add a table top easel for $40 extra all taxes included.
FREE White Rock Beach greeting card with every
8″ x 8″ canvas print purchased at our tent at the west beach.

These will cater to lower budgets and help fill small spaces with his ARTography. During the many times he had his tent set up at the west beach at White Rock Beach, he noticed many people were looking for photos for small spaces, such as bathrooms, gifts, or something tourists can take back home without getting broken in their luggage.  Glass framed prints in luggage will most likely get broken because of the way airlines handed your luggage.

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Looking for 16″ x 20″ or 30″ x 60″ canvas prints? Please visit  White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3

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SECURITY SYSTEM STICKERS

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Alarm Stickers
Alarm-Stickers.com is selling ALARM STICKERS in  6-packs, 10-packs, 15-packs & 30-packs, which is enough to give door an window protection for an small sized homes, larger homes, cottages, or businesses. *The name appearing on the stickers has been censored to prevent would-be thieves looking for a particular name. **The stickers are white and blue and do not pulsate; the above image is for illustration purposes only*
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canvas-8x8-05-pier-yellow These would look ideal in coffee shops, hair salons, doctors’ offices, legal offices, home offices, bathrooms, on top of fireplaces on mini easels. Our first mini canvas print sale was purchased as a house warming gift. Attention realtors: Sell a house – These are an inexpensive and unique gift to offer on completion of a successful sale!

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Outside Frame Size 25″ x 49″
Price $700 all taxes included and in stock

Canvas Size 30″ x 60″
Price $800 all taxes included and in stock

For realtors that sell a home in the White Rock/South Surrey area, you can afford the 30″ x 60″ canvas prints.canvas-8x8-12-pier-hdr-blue

The #WhiteRockBeach #Gallery THEN and NOW

mr-whiterock-620White Rock Beach Gallery founder ARTographer Ric Wallace shares some photos of how his galleries have evolved since spring 2015.wr-gallery-waterfrontThis was an early setup of the Now Famous White Rock Beach Gallery 2015. I had never set up one of these tents before. Things learned since then, dealing with wind from the ocean and trains. Noise of the trains, I NOW bring hearing protection. The above display stands are not practical for waterfront display use. The above setup has only one 24″ x 48″ table.

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The above setup summer of 2016, FIVE – 24″ x 48″ tables are used, with rubber top mats to stop things from being blown away. Tables are leveled using customized hockey pucks and wood spacers. Custom-made postcard and greeting card pockets are mounted to tables and the poles of the tent. The tent was modified to allow it to support horizontal poles on the back and left side. Sixty pounds of ankle weights on the front poles help stabilize the tent in windy conditions. On display are postcards, greeting cards, magnets, 6″ x 8″ and 8″ x 10″ prints, 16″ x 20″ canvas prints, 20″ x 28″ acrylic prints, framed prints and magnets. Magnet boards are placed on the table to help create a wall of products. Many of the products are also online for sale on WhiteRockBeach.ca. You can see an archive of some of my Instagram post photos here (BEST displayed on a computer):

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Get the WOW-Factor with these 20″ x 28″ Acrylic Prints by ARTographer Ric Wallace
Seeing these photos as Acrylic Prints is an eye-popping experience. The combination of super-vivid printing, professional-quality materials, and the depth and details of these photos creates a truly magical effect.

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Shown here is a THREE- 24″ x 48″ table setup in front of the White Rock Museum AUGUST 2015.

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Below is early spring 2016 with FOUR – 24″ x 48″ tables making a perfect 6-foot square, with a hole in the center allowing 4 picture easels. Postcard and greeting card pockets mount to tables, allowing boxes and other items to be stored below neatly. People can walk completely around the display. An industrial designer visiting White Rock Beach was very impressed with the display setup; he stopped by to talk and see how it was set up.

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Shown above is a 30″ x 60″ canvas print.

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wrbg-004This White Rock Beach Gallery when setup in front of the White Rock Museum is wheel chair accessible.wrbg-005

Above is a FOUR – 24″ x 48″ table setup (ONE & THREE) July 2016 – trying a new concept.

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Above is a THREE – 24″ x 48″ table setup Jun 25th, 2016 – trying a reduced setup to hasten set up and take down time.

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Early spring 2015 a permanent uptown location was set up at  White Rock Pharmacy at 102 – 1440 George St., White Rock BCV4B 4A3. The good people of White Rock Pharmacy are offering Ric Wallace space on their walls to showcase his canvas prints. Some of the canvas prints on display and for sale.WhiteROCK-gallery-02

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SECURITY SYSTEM STICKERS

alarm
Alarm Stickers
Alarm-Stickers.com is selling ALARM STICKERS in  6-packs, 10-packs, 15-packs & 30-packs, which is enough to give door an window protection for an small sized homes, larger homes, cottages, or businesses. *The name appearing on the stickers has been censored to prevent would-be thieves looking for a particular name. **The stickers are white and blue and do not pulsate; the above image is for illustration purposes only*
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Some of the nice people I have met at the White Rock Beach Gallery..

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Hello world from Mr White Rock


White Rock Postcard Photographer Ric Wallace  – AKA – Mr White Rock on Shaw TV

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Being able to visualize the end result gives Mr White Rock the “Virtual Edge” over others, and so he chose Virtual Edge Communications as his company name.

Virtual Edge Communications — Get the Virtual Edge advantage for your Business


Often when taking a photograph, he thinks more like an artist or an art director than a photographer. Ric doesn’t just see the image before him; he visualizes its future use in a variety of products and/or media. He knows how to attract attention in order to promote his ARTography.

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Mr White Rock’s setup when in front of the White Rock Museum with no tent.

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Biography

Mr White Rock (Ric Wallace) considers himself to be an ARTographer, which he defines as someone with a strong background in photography, as well as an aptitude for graphic design and the ability to combine the two into one art form, digitally, on a computer.

On the photography side, Ric has mastered lighting, composition, and the ability to see the world from a non-traditional viewpoint. He often incorporates shapes silhouetted in photographs for impact and visual interest.
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On the art side, Ric has designed three coins – including a White Rock Beach coin, three pins, postcards, greeting cards, magnets, annual reports, conceptual drawings, logos, and web and graphic design.

FRE-Lucky-Coin We are giving away a FREE WhiteRockBeach.ca Lucky Coin V3.0 (or keychain)
to one of the first 500 LIKES we get on our FaceBook Page.The gang at White Rock Beach will pick a Lucky Liker at random, once we get our first 500 LIKES!https://www.facebook.com/WhiteRockBeach.caThis contest is open worldwide.

smiley-620In 2011, he travelled by car three time zones as far west as he could in Canada until he reached Tofino, BC on the west coast of Vancouver Island. He started working his way back in the direction of Ontario and happened to visit White Rock, BC – a place he had never heard of before. With August temperatures of 21 to 23C, White Rock was very appealing compared to southwestern Ontario temperatures of 40 to 50C with humidity and hail storms. As a bonus, Ric even found they grew palm trees here! Spending just one winter in White Rock convinced Ric to stay and make the west coast his new home.
luckyCoin-ad-01 Back in 1995, Ric’s love of nature photography – and, in particular, wildlife – led him to create an entire line of photographs dedicated to white squirrels. He marketed those images locally, but it was time to try online promotion. And so, it was the white squirrels that created a need for him to learn website design. After 19 years, he is still actively promoting his white squirrel photographs.

What he did for the white squirrels, he saw an opportunity for the “white rock” that gave this community its name. For more than three years, he’s maintained a popular website – WhiteRockBeach.ca – for promoting the White Rock beach area, as well as his locally produced images. Three of his blogs/websites had over 1.25 million visitors in 2012 alone!
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Retailers in the surrounding communities of Tsawwassen, Delta, and Langley have no desire to sell White Rock greeting cards and postcards, although they would eagerly sell Vancouver postcards. Realizing, for that reason, that the White Rock Beach products have a limited market, Ric expanded his love of nature and wildlife into the Wildlife of Canada series – an additional 41 images promoted in stores and online at WildlifeOfCanada.com.
The George C. Reifel Bird Sanctuary in Delta, BC has 2,000 postcards of his Wildlife of Canada series, many featuring their own local bird residents. And the Wildlife of Canada series can be sold anywhere in Canada, unlike the White Rock Beach line of products. With a seemingly endless supply of images obtained on his travels across Canada to discover his new home on the west coast, you can expect Ric to introduce more images to Wildlife of Canada series.
cool-photographerRic’s White Rock/South Surrey and his Wildlife of Canada image series – are for sale as postcards and greeting cards at Save On Foods in Semiahmoo Mall (White Rock/South Surrey), as well as a few other British Columbia merchants.

Even though White Rock Beach is a popular destination, Ric Wallace believes the opportunity for increased tourism is unlimited. After all, White Rock is known as “the hole in the sky,” so the sky is NOT the limit – the moon or the stars are!
rickyAll of Ric Wallace’s images are available in many popular formats. While Ric markets many images to tourists in the form of postcards and greeting cards, he produces a variety of canvas mounted photographs, as well as framed photographic prints available in various sizes.


Curriculum Vitae for Ric Wallace
Currently lives and works in White Rock, BC

Education
Fanshawe College of Applied Arts and Technology
1983 Advanced Photography Diploma
1982 Photography Diploma

Televised Appearances
2015 Discovery’s Family Channel (U.S. network show) – Still LUCKY
2014 go! Vancouver (now known as go! West Coast) segment on White Rock
2010 TLC (The Learning Channel) U.S. network show
2003, 2004, 2005, 2006, 2007, 2008 & 2010 A-Channel News, London, ON
2007 Rogers Cable 13

Newspapers and Magazines (mentioned and / or used my photographs)

2015 Nanaimo Daily News
2014 Woman’s World
2012 The Now Newspaper
2011 The Globe and Mail
2002 – 2010 The London Free Press
2006 Harrowsmith Country Life
1994 National Post

Other media in both Canada and the United States
CJBK AM radio – London, Ontario
AM 980 AM – London, Ontario
CBC Radio more than a dozen times – Toronto, Ottawa, Montreal, Vancouver
WAKR – Akron, Ohio with Ron Horner
Canadian Newspapers in Exeter, St Catherines, Milton
American Newspapers: Akron Beacon, Daily Kent Stater, Record-Courier, The Miami Herald, Philadelphia Daily News, The (Columbia, S.C.) State, The (Monterey County, Calif.) Herald, Rubbercity.com, BGnews.com, timesleader.com, Macon.com, siliconvalley.com
Various websites: Canoe.ca, Walletpop.com / Dailyfinance.com, TheGlobeandmail.com

Volunteer Photography
1998 – 2006 Habitat for Humanity of London, ON: provided photography to fully document yearly builds

The above video in HD with over 41,000 frames and 1.9 GB in size was created by Ric Wallace of Virtual Edge Communications.

Virtual Edge Communications — Get the Virtual Edge advantage for your Business