What is “The Virtual Edge?” Simply put… Your Unfair Advantage

What is “The Virtual Edge?”

Simply put…

Your Unfair Advantage

No matter what kind of business you have – big or small – you can get the unfair advantage we refer to as The Virtual Edge over competing businesses. We consider business a game and we play to WIN, in turn generating business for our clients. In business there are usually other companies wanting the same thing. We like to use the analogy of a sled dog team. There can only be one lead dog, as the other dogs are only following the lead. We like the lead dog view as he can see everything – the others are simply looking at dog BUTT.

Visit VirtualEdge.ca for more information and contact info. We cater to businesses worldwide. If you are in Newfoundland, Ontario, California, New Zealand — NO PROBLEM, we are only a click or email away.

The above image shows the last 100 visitors on WhiteRockBeach.ca

Virtual Edge Communications & WhiteRockBeach.ca are excited the visitors to our site have been increasing daily. The above map shows the last 100 visitors to the site. We even have visitors from Canada’s other coast on the Atlantic Ocean, in St John’s, wanting to see what is going on in White Rock Beach in beautiful British Columbia. Another site we run had over 500,000 visitors last year and recently as many as 14,000 visitors in a 3-day period. On WhiteRockBeach.ca we are logging visitors from Argentina, New Zealand, Sweden, Japan, etc.


If we can put White Rock Beach on the map, just imagine what we can do for you.
Through our parent company (the people that own all the toys we use), Virtual Edge Communications, we offer website design, digital photography, and digital video with professional titling and special effects. With our writing/editing/design services we offer the following: press releases, brochures, flyers, manuals/reports, newsletters, eBooks, resumes, and cover letters. We don’t simply cater to large companies; small businesses or even individuals wanting exposure can use our services.

We shoot more than just pretty sunrises and sunsets.

We photograph just about everything!


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Promote White Rock Beach and your name / business / website to the WORLD. Ideal for hotels, motels, bed and breakfasts, real estate agents, restaurants, gift shops, dentists, or any business catering to tourists or newcomers to British Columbia. Using the White Rock name in your business name - get the goodwill of investing in your local neighborhood.

Our premium sponsored postcards are printed on a thicker whiter stock, standing out from other postcards on the market. Want to sponsor a custom postcard with colour theme, subject, view, etc? Contact Ric Wallace and he will come up with an idea. Below are samples sponsored postcards with text printed on 5,000 postcards. CLICK HERE to see all current postcards.

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New postcard designs (to be printed) are listed with a Read more button.

Sponsor and receive postcards to sell* for $1.50 or give away:

  • 5,000 postcards OPTION A for $750* 
    • You get 1,000 postcards
      • Sell for $1.75 (cost 75 cents each for the ones you receive) and make a profit of $1,000 ($1.00 each) directly from your advertising. 
      • 4,000 postcards will be sold online & though various retailers and at the beach* with your name on the back of the postcards.
  • 5,000 postcards OPTION B for $650* 
    • You get 500 postcards - giving you more exposure through the WhiteRockBeach.ca postcard network and saving $100 over OPTION A.
      • Sell for $1.75 (cost $1.30 each for the ones you receive) break even and netting FREE advertising & $225 Profit for your business.
      • 4,500 postcards will be sold online &  though various retailers and at the beach* with your name on the back of the postcards.
  • 5,000 postcards OPTION B for $550* 
    • You get 250 postcards - giving you more exposure through the WhiteRockBeach.ca postcard network and saving $200 over OPTION A.
      • 4,750 postcards will be sold online &  though various retailers and at the beach* with your name on the back of the postcards.
  •  10,000 postcards for $1,400*
    • You get 4,000 postcards
      • Sell for $1.75 (cost 35 cents each) and make a profit of $5,600 (1.40 each) directly from your advertising.
      • 6,000 postcards will be sold online & though various retailers and at the beach* with your name on the back of the postcards.
    • NOTE: Sponsored postcards sold through retailers, online or at the beach are non profit sharing; sponsors benefit by having their name on our products. Reprints have a minimum order of 5,000 as they have proven to be a good seller. There are other conditions that apply to sponsor a WhiteRockBeach.ca postcard. Contact Ric Wallace for details. Interested in postcards not under the WhiteRockBeach.ca brand? Ric Wallace can create one for you. Sponsored postcards can also be sold as WhiteRockBeach.ca greeting cards.

White Rock photographer Ric Wallace has produced over 300 White Rock Beach (more planned for 2018) and 50+ Wildlife of Canada postcard and greeting card designs. Due to increases in production costs and not wanting to raise prices in stores, he is seeking sponsors to help offset production and printing costs. Ideal for individuals and families wanting to have a memorial keepsake or businesses wanting a unique opportunity to maybe gain more recognition by having their business name and website purchased by local residents and tourists as keepsakes or to be mailed around the world.

You can sponsor a current postcard in need of a reprint or a new design. Interested sponsors with the highest sponsoring level will be given first choice.

Want to see and receive some samples or more info? Contact Ric Wallace.

Stay WARM & DRY -> Shop Online at WhiteRockBeach.ca in CANADIAN DOLLARS

Weather Alert – RAIN RAIN RAIN = “UMBRELLA” sale at the WhiteRockBeach.ca Online Store – FREE shipping for orders over $25 before TAX using the discount code – UMBRELLA


White Rock BC Photo Restoration  Ric Wallace can bring FADED or partially lost PHOTOS back to LIFE
Old, torn and sometimes photos in two or more pieces can be restored to their original state or better. Ric Wallace does a high resolution scan from your original image and electronically uses a computer to do the retouching and corrections. High quality photographic prints can be obtained from the computer file. The computer file can be supplied on CD/ DVD, USB, or downloaded from the internet to ensure exact copies can be made for years to come, with no loss in quality like prints made from negatives which will degrade over time.

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Our best selling Christmas Postcard and Greeting cards are now on sale in selected stores and online.

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These are some of the current White Rock Beach & Crescent Beach greeting cards retailers:
  1. WhiteRockBeach.ca - Buy Online - We ship worldwide.
  2. The White Rock Beach Gallery - Waterfront Promenade Gallery – Artist Walk Outside (weather permitting)
  3. Mr White Rock - 604-259-0105 - Purchase directly from Ric Wallace - VISA, MasterCard, debit or Cash
  4. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
  5. Sunnyside Evergreen Pharmacy 2397 King George Blvd. Surrey BC V4A 5A4
  6. Ethical Addiction Apparel  (Ocean Park)- 1558 128th Street, Surrey, BC V4A 3T7
  7. Dudes Coffee House - 12823 Crescent Road, Surrey, BC, V4A V4A 3T7
NOTE: Some retailers will have limited postcard selections due to space. Please support the above local businesses that support out efforts. arrow-bar[1]

These are some of the White Rock Beach / South Surrey APPROVED gift shops:
  1. The White Rock Beach ONLINE STORE OPEN 24 -7
  2. The White Rock Beach Gallery - Waterfront Promenade Gallery – Artist Walk Outside (weather permitting)
  3. White Rock Pharmacy, 102 – 1440 George St., White Rock BC V4B 4A3
  4. Beaches Swimwear 14885 Marine Drive, White Rock BC V4B 1C2
  5. Mr White Rock - Ric Wallace 604-259-0105 - VISA, MasterCard & CASH
  6. Sunnyside Evergreen Pharmacy - 2397 King George Blvd. Surrey BC V4A 5A4
  7. Pier Souvenirs  - 14969 Marine Drive, White Rock BC V4B 1C3
  8. Ethical Addiction Apparel  (Ocean Park)- 1558 128th Street, Surrey, British Columbia V4A 3T7